Make Customer Email Optional in Checkout
A B2B SaaS customer using organization-based billing is facing issues because customer email is mandatory during checkout.
Customer email is required
Email is used as the primary customer identifier
Problem
Organizations don’t have a single permanent email
Billing email and account owner email are different
Organization ownership can change
This forces merchants to:
Use dummy emails, or
Reuse one user email across multiple organizations
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Comments1
tamim
Jan 12
It would be even better, if the we/seller can customize fields. And I think without payment you won’t be able to know customer/business’s unique identity.